Advanced SEO TechniquesOnline marketingSEOThe Importance of Anchor Text in Back-links

The Importance of Anchor Text in Backlinks: The importance of anchor text concerning a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, external sites must link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.

The Importance of Anchor Text in Backlinks | Digital Marketing Company in India

Here is an example using the fictional company “Acme Plumbing Supplies”:

Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site. The Importance of Anchor Text in Back-links. Visit: Digital Marketing Agency in Jaipur

The Importance Of Anchor Text Diversity | SEO Company in India

Having a tough and diverse set of anchor text in your backlink profile is an Important feature to modern SEO (Search Engine Optimization). Google has put a strong emphasis on the diversity of your profile and the good quality of your backlinks. Hyperlinks also called Anchor text and its diversity can come in many forms such as branded anchors (your website name), generic anchors (click here, this website, this infographic), author links (your name), exact match links (‘website audit’), partial matches (‘mobile website audit’) and naked URL’s. ( This infographic from Acemakers Technologies has a cool breakdown of what anchor text distribution should look like.

The Importance of Anchor Text in Backlinks: Building Strong and good backlinks with anchor text is one way you can help your website achieve higher rankings for on branded terms. Improving the search engine rankings position of keywords other than your brand name will help to attract new traffics to your site while building your customer portfolio and increasing the bottom line of your business. Not everyone searching for your services know’s your name, so growing your non-branding traffic helps on a local level too. Download our advice that covers all of the local search improvements you can make to help rank better for your key search terms in Jaipur, Rajasthan, and surrounding areas. you can also take the Best Service from Digital Marketing Company in India.

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