When assessing page structure and layout, there is a subtle, yet Strategic Use of Images in a Search Engine Optimization-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Having an SEO technique is important because it helps you stay on track when creating content. Instead of just creating what you think people are looking for, your strategy will ensure that you’re creating content that people are searching for. Confused? SEO Service in India, Digital Marketing Agency in Jaipur, Let’s look at an example:

Strategic Use of Images in Search Engine Optimization | SEO and Digital Marketing agency- Acemakers Technologies

Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The previous tagline lacks descriptive text but possesses persuasive characteristics. That said, you may want to place the tagline in an image and the key phrase i.e. Las Vegas hotel) in a header tag. This emphasizes the desired term yet still provides a marketing opportunity without compromising keyword consistency.

For content marketing, an SEO technique is a critical part of the puzzle because it is how your content will come to be seen in the first place, especially in search engine result pages (SERPs). If your content is messy, google search engine will have a harder time indexing your site, identifying, and ranking your site pages.

Google Adwords Company in India | SEO Company in India

In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will make sure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.

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