Some years back, there were plenty of options at our hands to improve our client’s website’s ranking in major search engines like Google and Bing. At that time Google (Search Engine ) was just beginning to understand that it was too easy for SEO professionals to do unlimited classified submissions, keyword stuffing, and other Black Hat SEO Techniques. using SEO marketing company in India, strategies for improving websites ranking on the search engines.
SEO Marketing tactics | SEO Company in India | Digital Marketing Services
But at present, there are only a few, but never the less some of the effective SEO marketing tactics that should be implemented to boost your website ranking and see profit rise. Without dragging it further, let me mention below some of the top best SEO marketing strategies that we have implemented for all our clients so far. This list is a combination of both On-Page and Off-Page SEO crucial Techniques mentioned in no specific order.
Best Ten SEO Marketing tactics for Website Rankings
1. Publish Blog Posts Regularly:
we know that Content will always be the king for SEO Campaign in the coming years. SEO content marketing should be incorporated as your main SEO method for the website. Information sharing helps your users get familiar with your brand, a concept, products and services and about the changing trends in the industry. Updating your website with fresh relevant content also allows you to focus on more relevant keywords for optimization.
So, publishing blog posts regularly is one of the key SEO marketing planning that will help you see your website rank for many keywords. Every week, you should publish at least 3 blog posts if not 5 posts. Publishing quality blog posts serves multiple SEO motives like the following:
a.) Image Optimization:
As you all know, when Google indexes images as well in their search results. There is a chance of seeing visitors to your website when they click on the image link. You are necessary to add the keyword-focused ‘Alt Tags’ for all of the blog images. The blog images should be in the Google accepted format PNG, GIF, JPEG, BMP, SVG, and WebP.
b.) Internal Links:
This is one of the crucial contributing SEO factors for your website optimization. Google considers the proper interlinking structure for your website. Blogging helps you in doing that. You can publish so many blog posts that provide your products or services. For all those blog posts, you should provide a link to either the relevant blog posts published earlier on the same topic or to your home page or products and service pages. By doing this you ensure that your visitors are engaged in your website and ultimately register for your product or service. This also helps interested readers to gather even more knowledge on the same topic or other related topics.
For example, if you are a digital marketing blogger and also happen to work for a digital marketing agency in Jaipur, then it will be useful for your SEO marketing tactics to publish a blog post on a particular topic related to social media marketing strategy and somewhere in the blog post, add hyperlink on the keyword to your social media marketing services page.
c.) Acquiring Backlinks:
If you happen to be a well-experienced blogger in your strong domain and have written quality blog posts earlier then you are in a better position to get your website in the top ranking for all the relevant search terms in Google search results.
After reading this you must be all excited and wondering how it is possible.
Yes, this SEO objective is feasible because there are chances of your blog post getting viral. As a result, your unique blog post might get attracted to other bloggers who write blog posts on a similar topic. There are possibilities of them adding an internal, external link to your website on their blog posts. They are ‘Natural Backlinks’ that help in remodeling your website ranking effectively for all the major keywords.
At present, with all the latest Google Algorithm Updates, Google has given more impetus towards getting natural backlinks from higher quality and high authority third party publishing sites. Getting high-quality And high Domain authority backlinks from such websites would improve the trust factor and reputation of your website. It would also help promote the Domain Authority of your website.
d.) Optimize for More Keywords:
As discussed earlier, Blogging regularly allows you to optimize for more competitive keywords relevant to your category. This means that a lot of other blog posts get indexed in the Google search engine for many keywords computed by different users. Also, if your blog post matches the user’s intent, then there is a possibility of your website ranking in the top position in Google. This helps boost your Organic Traffic.
2. Improve Your On-Page Website Structure:
The indexability of your website should be the main criterion of optimizing your website for search engines. If a search engine (Google, Bing, Yahoo) bot or search engine crawler is unable to crawl through your website, then there is no point in running your website. Because Google cannot send their envoy to many website owners to check if their website structure exists or otherwise.
That will be too far-fetched don’t you think? Online Marketing Company in India
Well, that is why all the webmasters need to add Robots.txt and XML Sitemaps to your website. So that you let the search engine spiders know which web pages to be tracked and indexed and those webpages that you want to disallow or not to be indexed.
Also, if you have an E-Commerce website or it is large with a large number of pages, then you need to develop an HTML sitemap that serves as a directory that allows your users to easily navigate from one page to another.
URL Structure is another crucial On-Page SEO paradigm that you need to consider as the search engine will be able to understand the purpose of the webpage and accordingly index for the search term that a user inputs in their search engine directory. As per the SEO best practices, we need to have a URL structure that has readable symbols for spacing, no mixed cases, no numerical, should have the keyword and proper hierarchical flow.
From the serenity of navigation perspective, having a Bread-Crumb Navigation is also useful for a user to navigate from one page to another. It shows the proper hierarchical flow from home to the main category to its sub-category and back.
Apart from the above mentioned On-Page SEO activities, some more important SEO recommendations need to be put into practice. They include improving your Website Loading Time, adding Custom 404 Error Code, 301 Redirection, and Canonical Tag to avoid duplicate content issues.
3. On-Page Content is Required:
As you are all aware, adding the sizeable amount of On-Page content on your product pages and home page with the primary keywords and LSI keywords ensures that your website ranks in Google search engine and other search Engines after a month of your SEO campaign.
Be it a small business website or a new start-up, it is necessary to add 4 to 5 paragraphs of description about your brand with 5 relevant keywords. Similarly, you need to do the same for your product and service pages. It is important to note that using primary keyword only for Title Tag and Meta Description alone won’t guarantee a top keyword ranking position. It is also equally relevant for you to add the same along with other LSI keywords in your On-Page content.
This tried and tested SEO approach should help your website see a steady upgrade in the keyword rankings and overall visibility of your website online.
We have seen improvement in our client’s website Google ranking as well for all the primary keywords that we have focused on. Remember, proceed in keyword rankings takes at least a period of one to three months to see it reach the top 2 pages of Google search engine.
But you must convince your client to resolve this important SEO content strategy that is helpful for your website SEO in the longer run.
4. Optimize for Huge Lists of Keywords:
For any type of websites in different categories, it is more than helpful to focus on numerous numbers of relevant or organic keywords that do help improve your website rankings. As a webmaster, you should not look at the cost factor and go for only a small number of keywords because you are giving a little amount of chance for your business website to rank well for the keywords.
One thing you should also remember that many other competitors are optimizing for the same keywords. So there may be a chance of seeing your website ranking dip. To avoid that situation, you should optimize for more than fifty keywords. So that you at least make sure that your website ranks for many other top keywords and also the website traffic flow remains steady and increasing every month.
Apart from the primary keywords, latent semantic indexing (LSI) Keywords also play an important role in improving your website ranking. Google tracks the relevance of your website to synonym keywords and if it matches the user’s intent then it advantages your website SEO big time.
Proper relevance keyword research can be done by using the Google Keyword Planner Tool and Uber Suggest. This allows you to explore plenty of search terms that make sense to use them for your website optimization. You should also analyze your competitor’s website to see if you are missing on optimizing for certain keywords that they might be optimized well.
Google Trends is also another option to do keyword research. Although that has been the common method followed by many SEO professionals, I have found Google Trends to be irrelevant. For most of the search terms and the locations, it toughly shows any data or its variables. I would not suggest it.
Maybe Google wants to make the life of an SEO Professionals even strenuous and tougher. Who knows? It is just my wild guess. I would be happy for the readers to share their thoughts regarding this in the comment section.
5. Do Comprehensive Competitor Analysis:
Your SEO Campaign does not start and end with only your website analyzation alone. It should extend to comprehensive competitor analysis. You might be under the impression that focusing on the backlinks and hard keywords targeting should be adequate for your website ranking to promote and organic traffic to increase every month.
But that is not how it works. Your competitor’s website might have different UI that provides a much better user experience. As a result, they might spend more time browsing through your competitor’s website than that of yours.
So you should analyze your main competitor’s website and see how you can improvise on special add-ons to your website rather than duplicate the entire features on your website. That would create issues for your website. One way of doing the competitor optimizing is by checking who among your competitors are presently ranking above you for all the important keywords. Accordingly, pick out the best ideas that can be implemented by your resources.
Another most competitor analysis to be done for your SEO campaign is to check out from where they get high domain authority with high-quality backlinks. This analysis can be done with the help of popular SEO tools like Moz Open Site Explorer, Majestic SEO Tool, Ahrefs to name a few.
By doing this regularly, you should see more results in SEO rankings as the campaign moves on.
Read more SEO Strategies with Best SEO Marketing Company in India as well as Digital Marketing Agency in India
6. Add Rich Snippets:
Rich Snippets are now deal with to be a potent component for your SEO campaign. Whenever a user different types in a query, a list of websites come up that matches the query. Out of which for some of them there will be a structured data markup emerging that shows different pages that exist on your website. This part of Rich Snippets gives a ‘Sneak Preview’ about your website. Implementing this SEO marketing tactic helps your website achieve higher Click Through Rate (CTR), attract more user’s attention to your website than that of your competitors and these amazing results might satisfy your user’s intent.
Rich Snippet is useful for real estate, educational training, e-commerce, and multi-product and service websites of both Businesses to Business (B2B ) and Business to consumer (B2C) categories. It benefits these websites in increasing user engagement and create a potential chance of seeing more conversions. This also helps improve the Search Engine Optimization (SEO) benefits as the product information is highlighted on the Search Engine Result Page (SERP) itself.
Rich Snippet can also be in the scheme of star reviews. This can help your users get an idea about your product and brand. It generates trust amongst your new users and they may want to recommend your brand. Google lists those websites with a reasonable amount of trust.
7. Quora Marketing:
Quora is a crucial platform to get more visitors to your website. This Q&A forum has a good DA that Google lists out any link matching a particular keyword in the top 10 positions in their SERP. You should remember to use this platform, not for website promotion reasons. Instead, you should be a problem solver by answering the query posted by a Quora participant and provide a link to your website or to a blog post to provide additional information to the people involved in that discussion.
This helps in seeing more website traffic and also brand visibility. Daily, you should participate in at least 20 Quora discussions, Online Marketing Company in India
8. Local SEO:
Nowadays, In the Updates modern Search Engine Optimization (SEO) world, most of the experts advocate that Local SEO is one of the main contributing factors for your website optimization. If you have a website and the business caters to the Target Audience confined to a particular location only, then you should focus your SEO campaign on that location alone. That means the keywords, title tags, meta description, blog posts, on-page content, and URL should all be localized.
For example: If you running a social media training website, and you happen to regularly organize social media marketing workshop in Jaipur, then you must use keywords that target the location of Jaipur, Rajasthan, India. If you use the keyword that includes pan India, then there is less chance of the website ranking in top position. Because consumers searching for social media workshops in other parts of the country would not click on your link as it would be expensive for them to travel to Jaipur from elsewhere.
From the blog content point of view, the content must be local as different locations present different business opportunities, tastes, and preferences.
This SEO approach is most applicable for websites that are in Hospitality, Travel Management, and the B2B sector.
9. Blog Amplification:
Online Marketing Company in India, Once you publish a business blog on your website, it doesn’t end there. The process needs to be carried further by promoting your blog posts in email marketing, social bookmarking social media platforms, and influencer marketing. This SEO activity makes sure that the word spreads and it expands the reach to a wider audience.
10. Create New Landing Pages:
If you are proposing multiple products or services, then you need to create more landing pages. As per SEO best practices, the code-to-text ratio is a crucial factor in getting your website on top of search rankings in Google. 24% is an acceptable number.
To achieve that you should create new landing pages with unique content talking about the product and your brand in detail. This creates an opportunity for you to target more keywords, increase the number of internal links and helps to increase the website traffic organically.
In conclusion, all the above-mentioned SEO marketing strategies are some of the best practices for getting your website doing well in Google by seeing more keywords rank on the 1st page, see high-quality consistent traffic and in all see your business grow big.
But we must keep in mind that the road to prosperity in SEO Marketing Campaign is a time-consuming process but the ripples that your online business creates on the internet are everlasting.
Because the Search Engine Optimization (SEO) technique is an ever-changing world and you need to stay updated so that you will be able to adapt to these changes, and more different strategies will use for Digital marketing like Content marketing, Social Media Marketing, PPC (Pay-per-click), Email Marketing, etc.