Local SEO is a search engine optimization (SEO) method that helps your occupation appear more prominently in Google’s local search outcome. It may help any company that has a physical location or serves a specific geographic area. Local SEO can help you expand your business if you search google for any essential keywords linked to your business and a map with three listings shown beneath it(also known as a map pack).
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Common tasks include:
- Improving your google business profile’s visibility.
- Identifying local keywords.
- Producing information that is relevant to the local community.
“With your website, you can lead your brand to life. Create a website from the ground up, connect a domain, analyze traffic, and optimize for SEO .”
What Matters For Local SEO
What does this mean to search marketers? While the local map pack appears alongside regular google organic search results, the primary google search results for local rankings and the local map pack results are powered by independent algorithms. As a local business, you have the option of appearing in both the regular organic search results and the local map pack. If you are new to online marketing for your business, one of the most difficult problems is determining where to focus your efforts. Then MOZ, a marketing analytics software business, publishes its annual local search ranking factors survey, which comprises the top 35 to 40 local SEO professionals from across the world. Its findings offer the most insight into the elements that drive local search visibility.
Why Local Search Is Important
Here are some data that show how important local search is for businesses:
- According to Google, 76% of smartphone users who conduct a local search visit a business within 24 hours, and 28% of those searches result in a purchase.
- According to Google, 30% of all queries it processes are related to location.
- 61% of consumers said in a recent local search survey that they search locally every day.
- According to a recent local SEO survey, 82% of consumers check online reviews for businesses during a local search, and they spend over 14 minutes doing so before making a decision.
- 86% of people rely on google maps to find the correct location of a business.
- Globally, 74% of in-store consumers who searched before entering the store started they looked for items like(closest store near them), (locations), (in stock near them), and other hyperlocal information.
- More than half of all internet users globally conduct local searches on a mobile device.
- To learn more about nearby businesses, 83% of searchers use google search, 55% use google maps, 44% use apple maps, 39% use yahoo, and 31% use bing.
How Local SEO Works
In addition to google’s standard ranking factors, its local search algorithm considers three additional parameters to assist locate the best match:
Relevance: (how closely a result is connected to the words in a searcher’s query).
Distance: (google’s estimation of how close a user is to a company when they search).
Prominence: (how important google believes a company is to its competition).