Marketing Getting Digital

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According to the American Marketing Association, marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

It means that marketing is the act through which we can make our product or service reach to the customers who requires it and can even motivate other people for its use. These days marketing is given even more importance than the production or planning of product or service because if we are unable to sell a product then there is no sense in making it. Most common example these days is ‘FILMS’ – producers are spending almost 50-60% of total film cost in marketing as they realize the importance of this word very well.

Marketing occurs with ‘interaction’, there must be a source of communication between the producers and consumers. No one want to limit his business and profitand thus development of mass communication sources brought a new ray of hope in the market and amongst the entrepreneurs. Magazines first emerged in the 1730s, radio advertising in 1922 and then in 1941, the world’s first TV Ad was broadcast on screens and that was one of the most revolutionary momentof marketing history. sooner the use of resources like Print Advertising, Newspaper Ads, Posters, Leaflets, Direct Postage Mail, Television, Radio and Customer Service/Human Interaction increased in marketing business.

But now with the advent of the Internet, and therefore with the ever-increasing need for consumers to interact and engage online. Marketing due to increasing competitiveness as we know it; started catering for an online audience and hence the progression to Digital Marketing began throughout the world and the market of Jaipur also got affectedwith this revolution. The Acemakers- a Jaipur based company is functioning as the fastest growing marketing agency in Rajasthan and is keeping the market of Jaipur and Rajasthan blooming with its efforts.

What is Digital Marketing?

Digital marketing is the promotion of products or services via one or more forms of electronic media and involves the use of methods that empower an organization to analyze marketing operations and understand what is working and what isn’t – and that too in real time.

According to the Digital Marketing Institute, “Digital Marketing is the use of digital channels to promote or market products and services to targeted consumers and businesses.”Essentially, Digital Marketing is the utilization of the Internet in order to reach the desired target market, channels like-

  • Social Media
  • Websites/Blogs
  • Multimedia Advertising
  • Online/Search Engine Advertising using different tools
  • Email Marketing

Digital marketers monitor things like what is being viewed, for how long and how often, sales conversions, etc. To reach the maximum potential of digital marketing, firms use social media as its main tool to create a channel of information. Through this a business can form a system in which they are able to identify behavior patterns of clients and can response on their needs. Being able to target browsers and develop strategies based on search patterns led to a whole new way of selling and communicating. A brand can reach anyone, anywhere at any time, and that’s powerful and that’s Digital Marketing.

TheAcemakers provides one of the finest digital marketing services in Jaipur, Rajasthan and can make your business grow exponentially by using the best and the most accurate digital marketing tools.

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